Wednesday, September 2, 2015

Traditional vs. Trendy: Are New Spa Experiences a Threat to Established Spas?

Planning and running a spa is an expensive endeavor, but since most people have always spent their away-from-home leisure time at a facility of some kind, spa owners have always had to bear the cost of operating the facility. Spa supplies, staff, and maintenance costs including steam sauna parts are just some of the basic things a spa operator could expect to pay for.

However, thanks to new ideas and advents in technology, companies are offering similar relaxation experiences to the public in creative, less-expensive ways. They then pass the lower expense on to their customers, creating reasonable competition for traditional spas. For example, some nail salons offer treatments found in spas such as steam facials, waxing, and even massages. Also, non-spa hotels now offer spa retreats where they bring in service providers to provide classes and treatments, all without putting in the full investment to start and run a spa operation.

Temporary "pop up" spa-like operations are also becoming more common, which use temporary locations like tents and fully equipped buses or vans to offer limited-time, creative spa and leisure time for customers. These operations are low risk, and allow the operators to test different concepts without committing to them.

Do these cutting edge, reasonably priced spa experiences be a cause for concern for spa owners? They could be. However, new things have always excited people. To be perfectly honest, some spa operators are simply so set in their ways that they've become monotonous, a dangerous state to be in in today's ever-changing spa industry. This makes these new trends in relaxation worthy competition for traditional spas, and competition makes for a healthy marketplace.

Competition encourages forward movement, meaning that traditional spas will have more incentive to try new and innovative approaches. For instance, a spa facility might outfit a van and try pop up services for themselves, or sublet and share facilities with other service providers to provide a greater range of services. Even the most established spas can hop on board with these trends. After all, there is always something new to learn in the spa world.