Did you hear the latest news about PBM Products vs. Mead Johnson & Co., the maker of Enfamil Infant Formula? Well, for those who don’t know about what happened to these two giant companies, here’s a little information about them. PBM sued Mead Johnson for the third time for advertising false information about their infant formula product. The cost of the Mead Johnson infant formula product is 50% higher than the PBM’s product and they have claimed that PBM’s product does not provide the same nutrition as Mead Johnson’s brands. The CEO of PBM, Mr. Paul B. Manning stated that, "This decision by a jury of the people confirms that Mead Johnson's ads have been false in suggesting that there is a nutritional difference between our store brand formula products and their products, when in fact the only major difference is price." The cost is up to 50% less than Enfamil® LIPIL® and allows parents to save as much as $600 per year on their formula purchases.
PBM infant formulas have the same nutrients as Enfamil. It is also formulated to contain DHA (docosahexaenoic acid) and ARA (arachidonic acid). Mead Johnson claims that these two nutritional supplements help with infant eye and brain development. PBM stated that Mead Johnson mailed a blurry picture of a child’s cartoon duck and a clear picture of the same image next to it to over 1.6 million parents. It was said in the mailings that anything other than the Enfamil® LIPIL® blend of ingredients is inferior and will result in poor eye and brain development. Other parts of the false advertising campaign was the statement that only Enfamil Lipil has been proven to have visual and mental benefits while store-brand formulas are cutting back the nutrients.
Now PBM Co. which supplies store brand infant products to Wal-Greens, Wal-Mart, Sam's Club, Kroger and Target received $13.5 million settlement in damages from a false advertising lawsuit against Mead Johnson and CO, the makers of Enfamil® LIPIL®.